Subaru of North Bay (formerly Gold Fleet Subaru) marked the beginning of my creative career in Canada. Initially applying for a Detailer role, I was instead offered a marketing opportunity after showcasing my creative background during the hiring process. I completed my co-op placement here as part of my Broadcasting – TV and Video Production program at Canadore College, and was later absorbed into a full-time role as Digital Marketing Producer.

Working directly under the Dealer Principal, General Manager, and Marketing Coordinator, I was part of a two-person in-house marketing team responsible for elevating the dealership’s digital presence. My role included curating and managing social media content, designing and installing in-store marketing materials, and producing video projects such as vehicle walkthroughs, customer testimonials, and promotional campaigns. This role allowed me to bring storytelling and visual strategy into a real-world business environment—laying the foundation for my creative career in Canada.