(Kia North Bay | Volkswagen North Bay | North Bay Cycle & Sports | Northern Ford)

Location: North By, Ontario, Canada

Position: Marketing Manager

Employment: Full time

• Led marketing strategy across four automotive brands, boosting visibility, customer engagement, and lead generation through integrated digital and traditional campaigns.

• Conducted market research to guide content direction, audience targeting, and channel optimization across web, email, social, radio, and print.

• Developed and managed multi-channel campaigns aligned with brand standards (Kia, Volkswagen, etc.), ensuring cohesive messaging and execution.

• Collaborated with sales teams to drive promotions, synchronize initiatives, and improve dealership traffic and conversion.

• Oversaw online presence, including SEO, PPC, and social media management, leading to increased digital engagement and visibility.

• Produced and maintained marketing assets (photography, video, signage) and ensured compliance with brand guidelines.

• Analyzed campaign KPIs and presented performance insights to senior leadership, adjusting strategy for stronger ROI.

• Managed vendor relationships (Autoverify, Kijiji, VistaRadio, D2C Media, PureCars) to enhance advertising impact and operational efficiency.

• Directed budget allocation for campaigns across brands, maximizing marketing effectiveness and return.

• Organized community-facing events (e.g., Pumpkin Carving Charity, Easter Egg Hunt), building brand goodwill through local partnerships.

Location: North By, Ontario, Canada

Position: Digital Marketing Producer

Employment: Full time

• Produced & designed digital content in line with Subaru’s branding and aesthetic.

• Curated and managed Subaru of North Bay’s social media accounts & website.

• Digitized the dealership’s preowned line of vehicles and post-processed the images for upload to Subaru of North Bay’s website.

• Shot and edited special short and long form videos to help promote the dealership. (e.g. vehicle walkthroughs and customer interviews.

• Designed, printed and installed dealership marketing materials. (e.g. posters, billboards, signages)

• Managed & curated content and advertisements that play in the dealership monitor displays.

• Brainstormed with Marketing officer & managers to produce fresh monthly campaigns for each department

Location: Silang, Cavite, Philippines

Position: Digital Content Producer

Employment: Freelance

Roles & Responsibilities:

• Shot photos and videos for AF Westborough.

• Created motion graphics and edits videos for AF Westborough's social media accounts.

• Created a wide array of digital content in respect to the Anytime Fitness branding.

• Conceptualized digital promos alongside club manager, club owners, brand ambassador, and area manager.

Location: Alabang, Muntinupa city, Philippines

Position: Digital Content Producer

Employment: Freelance

Roles & Responsibilities:

• Created a wide array of digital content such as graphics, photos, videos & motion graphics in line with the branding of my clients, which increased social media engagement, incremental sales and foot traffic.

• Managed collaborations with other brands/companies. (e.g. Altacienda Spa x Uniqlo Philippines)

-Created digital content for Altacienda Native Wellness Spa's social media accounts & website

-Curated Altacienda Native Wellness Spa's social media accounts

-Wrote copy for Altacienda's digital posts

-Conceptualized digital promos alongside the spa manager and company owners

Location: Antipolo city, Philippines

Position: Senior Channel Producer

Employment: Full time

Roles & Responsibilities:

• Produced offline, on-air and online content such as digital shows, promotional plugs, episodic plugs, omni bus plugs, etc. in respect with the identities of the network's channels

• Supervised Junior Producers in producing offline and/or on-air promotional plugs in-line with the channels' identities.

• Collaborated & brainstormed with the production team to produce fresh ideas for premiums to support channel marketing & sales

• Handled Miss Universe 2016 interviews, event coverage and promotions across Solar Entertainment Corp's channels.

• Produced a B-roll footage for the Miss Universe Organization and an on-air post-pageant show during the Miss Universe 2016 competition.

Location: Pasay city, Philippines

Position: Multimedia Artist

Employment: Full time

Roles & Responsibilities:

• Executed layouts and edits photos of a variety of retail products (fashion and non-fashion) offered by the company’s online store to visually engage and entice the web-enabled market

• Conducted product shoots and provides assistance during photoshoots and set-ups

• Created multimedia content such as banners, videos, web animation and web designs

• Contributed the overall graphics for the online store

• Researched online trends and marketing practices

• Participated in brainstorming and design meetings for the online store’s continual growth and updating

• Performed other tasks to improve overall performance of the online store

• Executed lifestyle, fashion, and product shots for SM Advantage Card's deal site, SMAC deals.

• Experienced with e-Commerce process from coordination with SM Retail, photoshoots, post-processing, uploading, to quality control.