At Volkswagen North Bay, I led the dealership’s marketing efforts following its acquisition by The Aquino Group in December 2023. As part of a multi-brand network, I was responsible for establishing and executing the brand’s local marketing presence—crafting strategic campaigns that reflected Volkswagen’s legacy of quality, innovation, and precision engineering.

Working independently, I developed content tailored to Northern Ontario’s market, producing digital and print materials that showcased Volkswagen’s premium lineup and advanced technology. I also managed social media, dealership promotions, and local outreach initiatives to build brand awareness and foster community engagement. My role ensured that Volkswagen North Bay’s identity aligned with national brand standards while resonating authentically with the local audience.