VS Group (VS Marketing)
Digital Marketing Specialist | 2025 – 2026
During my tenure as a Digital Marketing Specialist at VS Group, I bridged the gap between data-driven marketing strategy and high-level multimedia production.
Operating as a central creative anchor across the agency's diverse divisions, I developed and executed integrated digital campaigns for a robust client roster spanning public health, regional mining, education, and retail.
My focus was on translating complex, technical messaging into engaging visual narratives while ensuring strict adherence to brand guidelines and provincial accessibility standards.
Strategic Initiatives & Creative Deliverables:
Public Health Campaigns & Media Audits: Conducted comprehensive digital media audits and community engagement analysis for the Timiskaming, Porcupine, and Northwestern Health Units, translating raw data into actionable content strategies that maximized regional reach.
Event Marketing & Regional Mining: Spearheaded the digital promotion, visual branding, vendor coordination, and live coverage logistics for the CIM Northern Gateway Branch and North Bay Mining Week, successfully driving stakeholder engagement.
Multimedia Production & Motion Graphics: Scripted, storyboarded, and produced a 10-part animated educational motion graphics series for VS Technology, breaking down complex IT concepts into accessible visual content.
Vector Illustration & Accessible Design: Illustrated stylized vector transit maps and custom wildlife artwork for the Weeneebayko Area Health Authority (WAHA) while ensuring all digital deliverables strictly adhered to AODA/WCAG web accessibility standards (alt-text, closed captions, and color contrast).
Cross-Industry Campaign Execution: Managed multi-channel digital strategies, Hootsuite content calendars, and paid advertising (Meta Business Manager, Google Ads) for prominent clients including Hunter's Bay Marine, First Nations Technical Institute (FNTI), and Sunnybrook.
The work produced at VS Group was defined by a commitment to versatile visual storytelling, rigorous performance tracking, and the seamless integration of multimedia tools to elevate public communications.
